In a crowded online marketplace, one of the few ways you may be able to get eyeballs on your book or brand is through paid advertising. Award-winning nonfiction publisher Ian Lamont gives a brief overview of Amazon and Facebook advertising, and some high-level strategic and tactical approaches to optimizing your online presence.

Host: IPNE President Eddie Vincent, Encircle Publications

EPISODE LINKS:
https://piercepress.com/podcasts
https://encirclepublications.com
https://in30minutes.com
http://IPNE.org