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Face The Book TV #12: Unraveling the Mystery of Publicity

If anyone knows the secret sauce for selling books, it’s Skye Wentworth of Newburyport, MA, where she’s now busy planning the first-ever online version of the Newburyport Literary Festival.

Known for her instinctive ability to make the right connections that will get visibility for her authors, Skye has been been doing public relations & book publicity since the early 1990s. “We’re now going through another wave of major changes,” she revealed. “This is a third major change for me.”

Skye will tell us about the early days of Amazon and getting frantic calls from Jeff Bezos and about getting her authors onto AOL Live for Chats and Q& A. “After one chat,” she chuckled, “fans headed over to Amazon to purchase the book — over 500 books were sold and Jeff was going bananas!”

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